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Calculate and benchmark your agency rates
Ad Cost Checker is an advertising cost benchmarking calculator that allows you to statistically benchmark the hour rates and fees for creative, media, digital, social, design and advertising production.
At the core of the Ad Cost Checker is an extensive database of agency rates and industry costs collected and used by TrinityP3 in our consultancy practice across a wide range of agencies and advertisers across all major categories and a wide range of spend and budget sizes. We have more details of the benchmark sources and data robustness here
It is ideal for:
- Advertising agencies wanting to check their rates against the market.
- Advertisers wanting to determine where various agencies benchmark against their competitors.
- Procurement professionals wanting to independently benchmark their current or proposed agency rates.
Tailored to your requirements
Benchmarks are obviously dependent on the role or cost centre selected. But they are also dependent on the size and ownership of the agency and the size and relationship with the client. This is designated at small medium and large, independent or network agency and local or multinational corporation advertiser.
The analysis of the data we have collected and used over more than a decade shows that the relationship of agency ownership and size and the relationship type with the type and size of the advertisers impacts on the rates typically charged.
Benchmarks available across all major advertising disciplines
Within Ad Cost Checker you can obtain an instant report on how the rates entered compare to the benchmarks within the system. These benchmarks include the following categories:
- Media Agency
- Digital Agency
- Creative Agency
- Social Agency
- Design Agency
- Advertising Production
- Video and Film Production
To see the specific benchmarks for each of these disciplines, click here. If you want to suggest more possible categories, or benchmarks within categories, simply let us know.
Benchmarks available across a growing number of markets
- United Kingdom
- Hong Kong
- New Zealand
- South Korea
- United States of America
Instant benchmark report
It takes less than ten minutes to benchmark your agency rates. The process is detailed here.
The basic steps are:
- Sign up or sign in
- Pay for the report
- Download and complete the Excel template
- Upload the completed Excel template
- Download the report
The Ad Cost Checker report provides you with a visual and statistical numeric indication of where the rates entered sit against the industry data. The report also uses the customised titles you use against the industry titles within the system. To review an example of the Ad Cost Checker report check out the Sample report.
To commence assessing your advertising agency rates, simply sign up or login now.